Marketing Specialist

Introduction to Business Information Management

Do you dream of owning your own business someday, or working for a company in a leadership position? Wherever your path may lead you, having the essential knowledge of business types, requirements to start a business, understanding of finances, business law, marketing, sales, customer service, and more, will ensure you’re on the path to success. Let’s explore your passion for business in this course.

Data Essentials

Now that you have the basics of business down from the previous course, it’s time to become better acquainted with the application of information management in business. Learn about professional conduct, teamwork, and managerial skills, while also examining careers in business technology. The basics of word processing, spreadsheets, databases, and presentation software are also explored so that you become better prepared for jobs in this field.

Principles of Business Marketing and Finance

Discover the fundamental knowledge that will help you pursue a career in business, as well as always generating interest and buzz around the products and services offered. Explore different types of businesses and ownership forms, the impact of governments on business, and the marketing of goods and services. Learn about globalization, free trade, and various economic systems, as well as the impact of technology on business, business ethics, and social responsibility.

Targeting Your Business Insight

Take your knowledge of business basics, finance, and marketing to the next level. Learn how to create a marketing strategy that promotes and attracts customers in order to sell a product or service. Explore important basics of business finance, including accounting, budgeting, and investing. And learn what careers are available in business and the important employability skills you’ll need to ace the interview and land the job!

Introduction to Marketing

Explore the fast-paced and exciting world of marketing! Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

Building a Marketing Base

Dig deeper into the world of marketing and what it means for business success! Become a marketing mix pro by studying understanding branding, advertising, promotion strategies, and more, through real-world applications and practices. And explore the secrets of advertising and promotion. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field.

Global Business and Trade

Can you think of a brand that first launched in the U.S. and then became popular in other countries? Facebook™ did this very thing! Without a solid understanding of business and international marketing strategy, it becomes nearly impossible to be successful and stand out from the crowd. Discover how business and marketing works around the world. You’ll learn about topics such as regulations, market research, marketing plans, global trends, buying and selling internationally, and more.

Developing a Sales Team

How does a business make money? If you said sales, then you’re right! This course explores the secrets to sales. You’ll learn expectations, best practices, sales planning, building a clientele that becomes long-term buyers, and how to stay motivated to sell, sell, sell! If sales management is your goal, you’ll learn about management styles, how to find, hire, train, motivate, and compensate your team.

Introduction to Digital Marketing

Dive into the dynamic world of digital marketing with our introductory course designed to ignite your passion and unlock your potential in this rapidly evolving field. From the basics of online advertising to the intricacies of social media strategies, this course will equip you with the fundamental knowledge and skills needed to thrive in the digital landscape. Explore key concepts such as SEO, SEM, email marketing, and content creation, while also delving into the latest trends and technologies shaping the industry. With hands-on projects and real-world case studies, you'll gain practical experience and insights that will set you on the path to success in the exciting realm of digital marketing. Whether you're a seasoned professional looking to expand your skill set or a newcomer eager to explore new opportunities, this course is your gateway to mastering the art and science of digital marketing. Join us and embark on a journey of discovery, innovation, and endless possibilities.

Understanding Digital Marketing Platforms

Embark on a thrilling journey into the heart of the digital domain, where giants like Google, Facebook, HubSpot, and Salesforce reign supreme. If you're captivated by the ever-evolving landscape of digital marketing and crave the challenge of crafting compelling online experiences, then Digital Marketing beckons your expertise! Delve into the evolution of digital platforms, dissecting the intricate mechanics behind the algorithms that drive engagement and success. Master the art of online promotion, from inception to execution, harnessing the power of cutting-edge tools and platforms. Navigate the diverse array of professional roles available, equipping yourself to thrive in this dynamic and competitive arena. It’s time to transcend the sidelines and immerse yourself in the vibrant realm of digital marketing, where innovation and creativity intersect to shape the future of marketing.

Sports and Entertainment Marketing

The bright lights. The roaring crowds. The chants and cheers and applause. If you are drawn to the electricity of large events and the challenge of making events successful, a career in sports and entertainment marketing may be for you! In this course, you will trace the development of these industries, dissect their dual nature, and discover what it takes to pitch, promote, and deliver on these services. You ‘ll also explore the necessary steps to chart your own career path from among the professional roles that these industries need to operate. Let’s get off the sidelines and hop into the primetime of the sporting and entertainment worlds.

Promoting the Main Event

Get ready to drop your spectator status for an all-access pass to enter the exciting world of sports and entertainment marketing! In this course, you’ll secure a solid foundation of effective marketing by studying the different roles and levels and how they relate to one another. Then, you’ll explore the modern marketing methods professionals use to take an event concept and make it successful. Finally, you’ll get up to speed on industry terminology and touchpoints with the help of HR. Get ready to flash that pass and gain all-star access to the stage and arena.